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THE RULES OF NAVIGATING BLACK FRIDAY SHOPPING ONLINE

Date: Posted on Category: Tips/Trends

chic all black outfit // notjessfashion.com

Jacket: (similar here) | Sweater: (similar here) | Jeans: (similar here) | Belt: (similar here) | Boots: (similar here) | Bag: Gucci

Can you believe that it’s already time of that year again where everyone goes crazy for cyber sales? I have to confess that I take part in this huge shopping event – and for good reason too. Deals don’t get better than they do right now! I like to avoid the crowds, which means I do most of my shopping digitally. However, I know it’s easy to get confused navigating Black Friday shopping online because every year it seems to start earlier, stores change up their promotions, and things go quick. So, where do you start?

To help you out, I wanted to share some of my favorite tips for navigating Black Friday shopping online, plus a few things I’ll be buying this year. Go ahead and shop my picks while you’re at it because my go-to online shops like Shopbop, Ulta, and Nordstrom are killing it with their offerings this year.

1. Decide what you need.

Are you looking to catch up on some of fall's top trends that you missed out on? This is the perfect time to pick up a pair of red or metallic boots, a plaid blazer, and a new winter coat because you can save a few bucks while you're on it. It's also a great idea to get started on your Christmas shopping list because tons of beauty brands will offer discounts like never before. I just moved into a new house, so you bet I'll be scouring for home goods. But I'll pick up a pair of shoes or two while I'm in the mood for shopping.

2. Do your research

Several websites have started rounding up promos, so you can easily find ads online. I encourage you to do some Googling. Several beauty brands will have plenty of specials. For instance, Dermstore is currently running 25% off but don't be surprised to watch that percentage increase on Friday. Beauty brands like Urban Decay, Anastasia Beverly Hills, & Tarte Cosmetics will offer discounts along with fashion retailers like H&M, Bloomingdales, and Gilt! Go find your favorites these next two days.

3. Round up your favorites & shop strategically

Navigating Black Friday shopping online can be tricky, which means you should be strategic. There will be TONS of sales and products to shop, so you always run the risk of a store running out of stock or their website freezing up. To ensure you get what you want, I suggest you target your stores in order of importance! I typically have an idea of what I need from each store whether it’s shoes, makeup and skincare, or home decor like candles and books – and I shop accordingly too. One final thing to consider is that promos run at different times. Black Friday might start on Thanksgiving at 8 p.m. EST for one shop, but Friday at 12 a.m. PST for another. Be sure you’re aware of this so you don’t miss out. It might sound stressful; however, the savings you gain is totally worth it.

What are you all buying for Black Friday?

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